Digital Product Profiles and Services

This project explores new approaches for empowering consumers to connect with brands and manufacturers receive post-purchase services and manage their personal inventory. This project is party conducted in collaboration with the spin-off qipp.


Consumers increasingly want to manage their personal inventory online. This is a great opportunity for manufacturers and consumers to strengthen their mutual relationship. We aim to design an architecture for digital product profiles that leverages product identifiers such as EAN / UPC, their online representation as well as a platform for linking services to these products.

Key stakeholders

Brands, manufacturers, consumers


Digital profiles, post-purchase services, service endpoints, physical product digitally reloaded,

Working group