Home Commerce2019-06-03T16:41:14+02:00

Home Commerce

All Research Topics

Motivation

Retail is a domain that has transformed tremendously during the recents shifts from brick-and-mortar stores to website-based commerce and then onwards to mobile commerce. We believe that retail will transform once again when consumers have the opportunity to try virtual products in the comfort of their own homes with mixed reality headsets. Spacial computing will bring about a new form of commerce within our homes with unprecedented levels of presence. Therefore, Home Commerce will enable a more natural interaction of users with their prospective or already owned products. Therefore, Home commerce could well become a novel dimension of retail where consumers try, assess, interact with furniture, art, fashion products via mixed reality before making a purchase decision. We will leverage phyiscal context, digital anchors and markers, detection of preference via sensors in mixed reality headsets to assess the potential of Home Commerce.

Objectives

  • Understand subconscious product attractiveness: Using gaze and eye tracking to estimate Consumer preferences for products
  • Assessing feasibility of Home Commerce with today’s retail data assets
  • Conducting user studies to identify drivers and barriers towards Home Commerce

Find out more, by following our related projects in the field of Home Commerce.

Related Projects

GS1 Digital Receipt Special Interest Group

Motivation Recently, an increasing number of retailers in many parts of the world have started to adopt Digital Receipts. In contrast to their paper-based substitutes, digital receipts [...]

eCommerce Widget for Nutrition and Sustainability

Leveraging personal eCommerce widget to support decision making towards healthier and more sustainable food choices. Motivation Diet-related non-communicable diseases have become the leading cause of mortality [...]

HoloSelecta

Leveraging mixed reality and food product composition data in order to increase saliency of nutritional quality of groceries at the point of sale. Image Datasets In order [...]

Toxicology-Scanner

Together with the Chemistry Department of ETH (D-CHAB) we are analyzing the distribution of Swiss household products in the beauty and health sector. We are aiming to measure [...]

FridgeCheck

Our work on purchase feedback applications enable Swiss consumers to receive tailored nutritional feedback based on ingredient data of purchased products. We assess the impact of gamification, tailoring [...]

Product as a Service

This project explores Internet of Things approaches for empowering consumers to direct access digital product-related services from physical products thereby enable a product as a service end-point. [...]

Digital Product Profiles and Services

This project explores new approaches for empowering consumers to connect with brands and manufacturers receive post-purchase services and manage their personal inventory. This project is party conducted in [...]