Product as a Service

This project explores Internet of Things approaches for empowering consumers to direct access digital product-related services from physical products thereby enable a product as a service end-point.

Overview


Markets are changing from selling products to selling services. The contractual product-service bundle concept is difficult to be applied to most B2C products. In a B2C setting, products and services are loosely coupled. Even for conducting a simple service, several manual actions are required, which prohibits consumers from adopting the service. However, new Internet of Things technologies and mobile devices make it feasible to “attach” digital product services to physical products thereby enabling consumers to access those services directly.

Key stakeholders

Brands, manufacturers, consumers

Keywords

iBeacon, QR code, post-purchase services, service endpoints, physical product digitally reloaded

Working group