Product as a Service

This project explores Internet of Things approaches for empowering consumers to direct access digital product-related services from physical products thereby enabling a product as a service end-point.


The contractual product-service bundle concept is difficult to be applied to most B2C products. In a B2C setting, products and services are loosely coupled. Even for consuming a simple service, several manual actions are required, which prohibits consumers from adopting it. However, new Internet of Things technologies and mobile devices make it feasible to “attach” digital product services to physical products thereby enabling consumers to access those services directly.

After looking into consumers’ adoption of QR code and Bluetooth beacons in enabling physical products as digital service end-points through two field studies (for details please refer to Mr. Philip Stroisch’s master thesis), we developed a HoloLens demo to showcase how Augmented Reality can be leveraged as a gateway in the Internet of Things environment to bridge the physical and digital worlds.

Key stakeholders

Brands, manufacturers, consumers


Internet of Things, Augmented reality, iBeacon, post-purchase services, service endpoints, physical product digitally reloaded

Working group