GS1 Digital Receipt Special Interest Group
Recently, an increasing number of retailers in many parts of the world have started to adopt Digital Receipts. In contrast to their paper-based substitutes, digital receipts are delivered in electronic form via mobile application or email after a previous identification of the consumer, e.g. via mobile payment, loyalty or credit card. Offering digital receipts to consumers not only is more sustainable, but also enables retailers to offer a range of value-added services to consumers, which are enabled by digital receipts. Such services can include personalized product recalls, digital guarantees, post purchase services. In many cases such digital receipt services and apps are offered by specialized digital receipt service providers that are integrated into the payment infrastructure. Now, with the emergence of digital receipts, our GS1 standards can support these digital receipt services. For example, GS1 standards enable tracking of digital supply chains from primary production to retail for a long time. With Digital Receipts, these digital supply chains can now be expanded to include also consumers that opt in, e.g. to support personalized product recalls.
Giving consumers access to their purchase history, materialized in form of a collection of digital receipts, opens new opportunities for industry to meet the expectations of today’s and tomorrow’s market. Although regulators in some regions are supporting the concept of consumers accessing and owning their data, there are also some important business drivers for implementing digital receipts.
Some of the drivers are:
- Sustainability – not having to print paper receipts for each purchase
- Efficiency – both in the retail checkout process and in expense management applications
- Marketing – through close individual consumer interaction
- Consumer trust – through the ability to actively recall products already sold to the consumer
- Registration of guarantee – product activation in “Product Life Log” services for durable goods
Some of the concerns include:
- Data Privacy – some consumers are unwilling to identify themselves to the retailer
- Lack of standards and infrastructure – too many incompatible service providers
- Retailer hesitation – despite regulations, some retailers are still hesitant to share data with consumers
- Preference for paper receipts – some consumers prefer getting the receipts on paper
The objective of the group is to
- create a common GS1 recommendation on how to use GS1 standards in the digital receipts context
- discover any gaps and make recommendations if new GS1 standards should be created
Who should join?
GS1 staff interested in supporting user communities interested in utilizing digital receipts in their consumer facing applications.
Status of the group
The working group will be an open ad-hoc working group. Any GS1 staff member can join the group. It is not a standard setting group, but rather a group exploring what position GS1 could take in the digital receipt arena.
How will the group operate?
The group will meet in conference calls every three weeks to discuss the content of the position paper. A small group will edit the document between the calls.