Social Media Marketing on Facebook

Marketing has recently undergone significant changes in the way information is delivered to the customers. Social networks, as a part of Web 2.0 technology, provide the technological platform for individuals to connect, produce and share content

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online. They are becoming an additional marketing channel that could be integrated with the traditional ones as a part of the marketing mix. Traditional

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advertising techniques are not applicable for the social media platforms, resulting in companies experimenting with many different approaches, thus shaping a successful social media approach based on their personal experiences.

Social Media Marketing

Publications' Word Cloud

Research questions

The questions we try to answer include:



Selected Publications

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